You Need a Better Option for Your SMB Marketing
When your small or medium business is ready to scale your marketing, you typically have to make one of three choices:
- Hire a full-time marketer
- Bring in an agency
- Find one or more freelancers
Each of these options is fraught with problems:
Full-time Marketers expose your business to a lot of risk and overhead. And, even the best employees can only have so many marketing skills. Marketers may be highly generalized, without strength in a specific skill. Or, their specialization may not allow you to effectively market across your channels. A senior marketer can help you create and maintain your strategy, but then you need an experienced executor to see it through. In short, you need an entire (expensive) team to achieve great marketing.
Agencies have a full range of capabilities, but they're expensive, and they're often more focused on billable hours than on your business and its needs. You'll often find yourself being passed around, rather than having a few dedicated people on your account. And unless you're a top spending client, you'll never be much of a priority to a typical agency.
Freelancers allow you to build a nimble and often affordable team, but their commitment to your business tends to be lacking. And it can be hard to find a quality, reliable freelancer.