Don't make the mistake of hiring a full-time marketer!

For many small to medium-sized businesses, it doesn't make sense to hire in-house marketers. A virtual, fractional marketing department will have finer expertise, cost you less, and give you more flexibility as you grow your business.

Downsides of Hiring
Full-Time Marketers

  • Individual marketers are either very specialized or very generalized – to capably execute everything, you either need a big team or to outsource
  • It's slow and painstaking to build and staff a marketing department, which also comes with high overhead
  • It's nearly impossible to scale up or down as business needs change
  • Extremely high investment for small businesses
$10-40K per month

Advantages of Hiring
a Fractional Marketing Department

  • We're the only team you need: You get a dedicated fractional Marketing Director to set your strategy, & a team of specialists to execute it expertly
  • You can start right away with our marketing team and our decades of specialized experience
  • You can painlessly scale up or down as your business needs evolve
  • Affordable & manageable cost for even the smallest companies
$3.5-15K per month
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You Need a Better Option for Your SMB Marketing

When your small or medium business is ready to scale your marketing, you typically have to make one of three choices:

  1. Hire a full-time marketer
  2. Bring in an agency
  3. Find one or more freelancers

Each of these options is fraught with problems:

Full-time Marketers expose your business to a lot of risk and overhead. And, even the best employees can only have so many marketing skills. Marketers may be highly generalized, without strength in a specific skill. Or, their specialization may not allow you to effectively market across your channels. A senior marketer can help you create and maintain your strategy, but then you need an experienced executor to see it through. In short, you need an entire (expensive) team to achieve great marketing.

Agencies have a full range of capabilities, but they're expensive, and they're often more focused on billable hours than on your business and its needs. You'll often find yourself being passed around, rather than having a few dedicated people on your account. And unless you're a top spending client, you'll never be much of a priority to a typical agency.

Freelancers allow you to build a nimble and often affordable team, but their commitment to your business tends to be lacking. And it can be hard to find a quality, reliable freelancer.

 
Your Best Marketing Approach

The Fractional Marketing Department Experience

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Aspire delivers you the best of all three worlds.

Don't be forced to make the sacrifice and choose between an agency, a freelancer, or an employee. Here's how Aspire's fractional marketing department model can help your business:

  • Every marketing competancy, available to you

    You get access to a full range of skills, similar to an agency, but you also get a dedicated team supporting you.

  • A complete, expert team

    You get your own fractional CMO to build and oversee the strategy, and then the strategy is executed by our specialized experts.

  • A full, yet affordable, marketing department

    You get a complete marketing department, but you only pay for the hours you need.

  • Critical cost control

    You don't have to worry about the overhead, benefits, and more that comes with full-time hires.

  • Affordable, yet dedicated

    You get the affordability of freelancers, with the same level of commitment and dedication as an employee.

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