With another year completed, small business owners are looking towards the future. To reach success in 2022, small business owners are looking for new ways to attract leads. Sales or customer success have their important roles in this process, but there’s one method that can’t be forgotten:Read More
A small business’ lead generation strategy often contains many elements, such as email marketing, paid advertising, SEO, trade shows, and more. While there are various ways to attract a lead, SEO is one of the more critical parts of a small business’ B2B online lead generation plan.Read More
How many leads and requests to purchase does your website generate for you each month? The job of your B2B business website isn’t just to inform your customers. It should be your primary engine for generating leads and new business.Read More
You, as a small business owner, have a lot of responsibilities on your plate. You have to complete your daily tasks, monitor your competitors' strategies, and watch your industry news sources. One of the least important things on your mind is the SEO strategies for your B2B small business.Read More
There are mountains of online content about effective small business marketing strategies. But there are some techniques and strategies that owners need to know and avoid. These small business marketing mistakes might not seem like a big deal, but down the line when your lead generation is taking a hit, they matter.Read More
In the inbound marketing funnel, landing pages are a tactic used in the Convert stage to improve conversion rates. Since these are so important inbound marketing, we were excited to read the 2021 Unbounce Conversion Benchmark Report. It’s full of useful takeaways that businesses can apply to their landing pages.Read More
The best marketing strategies for small businesses tend to be those that give your brand a strong online presence. Now more than ever, businesses are researching who they will do business with, whether they’re in the same state or even a different continent.Read More
How does your SMB company go about creating your marketing strategy? How do you ensure you are getting results from it? With limited time, budgets, and resources, creating and implementing a successful marketing plan can be a challenge.Read More
You might be wondering, why do buyer personas matter? With detailed buyer personas, you can truly understand your customer. If you put yourself into the perspective of your audience, then you'll get a sense of their goals, challenges, even what they do during the day.
A detailed buyer persona is critical to a successful marketing strategy because you understand why they make buying decisions. They will also leave you with a handy and comprehensive target customer. Buyer personas helps dictate what content to produce, where to publish it, and more. It's an essential component in understanding how to obtain even more customers.
But let's backtrack to lay down the potential-customer foundation. The buyer persona definition is simply this:Read More
Good marketing makes the company look smart. Great marketing makes the customer feel smart." – Joe Chernov
The last year was hard on everyone, especially small businesses. You might be asking yourself, how can I get my team back on top? We’ve curated six B2B lead generation tips below to help change those cold leads to warm leads.Read More