Odds are that your manufacturing business is approaching marketing strategy wrong.
And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.”
Here’s the problem: None of these are marketing strategies. They are marketing tactics.
And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.
Capitalize on How the Buying Process Has Changed for High Tech Manufacturers
B2B manufacturing has historically been among the slowest industries to adapt to technological change. This was true even with high-tech and startup manufacturing companies. Historically, the buying process typically involved lots of sales touches and business development. Trade shows, events, golf outings, nice dinners, and so forth were essential parts of selling.Read More
Manufacturers occupy an interesting position in the B2B supply chain. Manufacturers of higher-tech and higher-ticket items in particular face unique challenges: they sell to exacting, demanding buyers. In the past, simply having a great product was often enough to gain traction and grow.Read More
As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them.
In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to.
The difficulty selling to attorneys is primarily driven by 5 factors:
It's easy to come to the decision that your business needs the help of a marketing agency, but finding one that checks all of the boxes can be daunting.Read More
It’s become more important than ever for small businesses to invest in digital marketing.Read More
What’s the biggest obstacle small businesses face when doing lead generation?Read More
Hiring a digital marketing agency for your small business can be a huge decision for your business. It often means taking a leap of faith that the partner you’re choosing to work with will live up to your expectations and the investment you make in them. How do you make the right decision?Read More
There are 63,000 Google search questions typed every second. That’s a lot of opportunities for your business to be seen, explored, and contacted every day. But how do you make sure your business gets seen when people search for things on Google where you can help? The key lies in Search Engine Optimization (SEO).Read More
Deciding how to most effectively grow your business isn’t an easy choice for a small business leader. Marketing is a key way to ensure people find and turn into leads for your brand, but as your marketing needs grow, you’ll eventually need someone to help.Read More