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How to Leverage SEO for B2B Online Lead Generation

A small business’ lead generation strategy often contains many elements, such as email marketing, paid advertising, SEO, trade shows, and more. While there are various ways to attract a lead, SEO is one of the more critical parts of a small business’ B2B online lead generation plan.

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What a Website Conversion Rate Is and How to Improve It

How many leads and requests to purchase does your website generate for you each month? The job of your B2B business website isn’t just to inform your customers. It should be your primary engine for generating leads and new business. 

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How to Create B2B Small Business SEO Strategies

You, as a small business owner, have a lot of responsibilities on your plate. You have to complete your daily tasks, monitor your competitors' strategies, and watch your industry news sources. One of the least important things on your mind is the SEO strategies for your B2B small business. 

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6 Small Business Marketing Mistakes You Need to Avoid

There are mountains of online content about effective small business marketing strategies. But there are some techniques and strategies that owners need to know and avoid. These small business marketing mistakes might not seem like a big deal, but down the line when your lead generation is taking a hit, they matter.

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How to Improve Conversion Rates on a Landing Page in 2021

In the inbound marketing funnel, landing pages are a tactic used in the Convert stage to  improve conversion rates. Since these are so important inbound marketing, we were excited to read the 2021 Unbounce Conversion Benchmark Report. It’s full of useful takeaways that businesses can apply to their landing pages.

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4 Ideas for Your Small Business Sales and Marketing Strategy

The best marketing strategies for small businesses tend to be those that give your brand a strong online presence. Now more than ever, businesses are researching who they will do business with, whether they’re in the same state or even a different continent. 

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7 Tips for Creating a Winning SMB Marketing Strategy in 2021

How does your SMB company go about creating your marketing strategy? How do you ensure you are getting results from it? With limited time, budgets, and resources, creating and implementing a successful marketing plan can be a challenge.

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What Is a Buyer Persona and How to Create Them

What Is a Buyer Persona and How to Create Them

You might be wondering, why do buyer personas matter? With detailed buyer personas, you can truly understand your customer. If you put yourself into the perspective of your audience, then you'll get a sense of their goals, challenges, even what they do during the day.

A detailed buyer persona is critical to a successful marketing strategy because you understand why they make buying decisions. They will also leave you with a handy and comprehensive target customer. Buyer personas helps dictate what content to produce, where to publish it, and more. It's an essential component in understanding how to obtain even more customers. 

Aren't convinced you need to spend precious time mapping these personas out? Let's just say that 71% of companies who surpassed revenue and lead goals have documented personas.

But let's backtrack to lay down the potential-customer foundation. The buyer persona definition is simply this:   

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6 Lead Generation Ideas for Your B2B Business in 2021

Good marketing makes the company look smart. Great marketing makes the customer feel smart." – Joe Chernov 

The last year was hard on everyone, especially small businesses. You might be asking yourself, how can I get my team back on top? We’ve curated six B2B lead generation tips below to help change those cold leads to warm leads.

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Content Marketing for Every Stage of the Funnel

How to Plan for Content at Every Stage of the Funnel

As a small business owner or leader, it can be tough to decide how and what types of content to create for your business. Between blog posts, white papers, case studies, checklists, webinars, eBooks, and more, it's understandably easy to get overwhelmed!

There are some key pieces of homework that you can do to make this process easier. Creating strong buyer personas is the first key step. The second is making sure you've done SEO keyword research so you understand what your personas are searching for.

But what if you've already done this legwork? Even then, given the plethora of content types you could create, how do you decide what content to create and how to prioritize it?

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