“Content is king.” You may have heard this saying one too many times, but it exists for a reason: Because it’s true. Both your customers and Google like content. And since 71% of B2B transactions start with a Google search, it’s important to keep Google happy!Read More
It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.Read More
Odds are that your manufacturing business is approaching marketing strategy wrong.
And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.”
Here’s the problem: None of these are marketing strategies. They are marketing tactics.
And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.
Capitalize on How the Buying Process Has Changed for Manufacturers
B2B manufacturing has historically been among the slowest industries to adapt to technological change. This was true even with high-tech and startup manufacturing companies. Historically, the buying process typically involved lots of sales touches and business development. Trade shows, events, golf outings, nice dinners, and so forth were essential parts of selling.Read More
Manufacturers occupy an interesting position in the B2B supply chain. Manufacturers of higher-tech and higher-ticket items in particular face unique challenges: they sell to exacting, demanding buyers. In the past, simply having a great product was often enough to gain traction and grow.Read More
As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them.
In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to.
The difficulty selling to attorneys is primarily driven by 5 factors:
Deciding how to most effectively grow your business isn’t an easy choice for a small business leader. Marketing is a key way to ensure people find and turn into leads for your brand, but as your marketing needs grow, you’ll eventually need someone to help.Read More
How many leads and requests to purchase does your website generate for you each month? The job of your B2B business website isn’t just to inform your customers. It should be your primary engine for generating leads and new business.Read More
As a small business owner or leader, it can be tough to decide how and what types of content to create for your business. Between blog posts, white papers, case studies, checklists, webinars, eBooks, and more, it's understandably easy to get overwhelmed!
There are some key pieces of homework that you can do to make this process easier. Creating strong buyer personas is the first key step. The second is making sure you've done SEO keyword research so you understand what your personas are searching for.
But what if you've already done this legwork? Even then, given the plethora of content types you could create, how do you decide what content to create and how to prioritize it?Read More
Since anywhere between 71 and 92 percent of search engine users don't click beyond the first page after making a search query, it's critical that you do everything in your power to ensure that your page ranks within these Google results. This may sound easier said than done, but employing the right search engine optimization (SEO) strategies can help you rank within 3-6 months.Read More