B2B Growth Blog

Insights on marketing and revenue for B2B small-to-midsized businesses.

Why Selling Services to Attorneys is So Hard (and How to Make it Easier)

As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them.

In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to.

The difficulty selling to attorneys is primarily driven by 5 factors:

When to Choose a Small Business Marketing Agency vs. Hiring Full-Time

Deciding how to most effectively grow your business isn’t an easy choice for a small business leader. Marketing is a key way to ensure people find and turn into leads for your brand, but as your marketing needs grow, you’ll eventually need someone to help.

What a Website Conversion Rate Is and How to Improve It

How many leads and requests to purchase does your website generate for you each month? The job of your B2B business website isn’t just to inform your customers. It should be your primary engine for generating leads and new business. 

How to Plan for Content at Every Stage of the Funnel

As a small business owner or leader, it can be tough to decide how and what types of content to create for your business. Between blog posts, white papers, case studies, checklists, webinars, eBooks, and more, it's understandably easy to get overwhelmed!

There are some key pieces of homework that you can do to make this process easier. Creating strong buyer personas is the first key step. The second is making sure you've done SEO keyword research so you understand what your personas are searching for.

But what if you've already done this legwork? Even then, given the plethora of content types you could create, how do you decide what content to create and how to prioritize it?

The Ultimate Step-by-Step Guide to SEO Keyword Research

Since anywhere between 71 and 92 percent of search engine users don't click beyond the first page after making a search query, it's critical that you do everything in your power to ensure that your page ranks within these Google results. This may sound easier said than done, but employing the right search engine optimization (SEO) strategies can help you rank within 3-6 months.