Why Selling Services to Attorneys is So Hard (and How to Make it Easier)
As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them. In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to. The difficulty selling to attorneys is primarily driven by 5 factors:
Crafting an Individualized Marketing Plan for Your B2B Company
This article is the sixth and final part of a six-part series exploring the key parts of The Framework from Aspire™. A well-crafted marketing strategy is essential to achieve your business goals in the highly business competitive world. You can increase revenue growth by leveraging strategic planning. The key to success is a marketing plan that is fully customized to meet your specific needs. This article will examine the steps to creating a custom marketing plan for B2B companies that allows them to reach their goals with confidence.
The Importance of Assessing Your Website and Tech Stack
This article is the fifth of a six-part series exploring the key parts of The Framework from Aspire™. A robust online presence in the digital age is crucial for B2B companies today. It will help them to grow and keep up with the competition. A website and some basic software may not be sufficient to achieve your business goals. A Website & Tech Stack Assessment can help. This assessment evaluates your CRM, marketing software and website to provide concrete recommendations on how to enhance and optimize your digital infrastructure. This report will examine the importance of a Website and Tech Stack assessment, as well as how it can lead to sustained growth.
The Framework Broken Down (Part 4): Unlocking Content Maps' Power
This article is the fourth of a six-part series exploring the key parts of The Framework from Aspire™. The dynamic world of SMB B2B companies demands a focused and strategic approach to content creation. Content is a potent tool, attracting, educating, and converting your ideal customers. However, without a content strategy, the potential might turn into missed opportunities or diluted messages. That's where content mapping comes in handy. Content maps are instrumental in charting the most relevant and appealing content journey for your Ideal Customer Profiles (ICPs). This report explores the power of content maps and how they can turbocharge your content marketing efforts.
The Power Of Keyword Research For B2B Businesses
This article is the third of a six-part series exploring the key parts of The Framework from Aspire™. In the digital age, search engines are paramount as customers increasingly rely on them to discover solutions and products that meet their needs. For B2B businesses, understanding the specific keywords that your target audience utilizes during their online research is vital. Keyword research not only drives organic traffic and boosts visibility but also ensures your offerings reach the right audience. This blog delves into the significance of keyword research in the context of your broader marketing plan or strategy.