The Power of Ideal Customer Profiles and Buyer Personas
This article is the second of a six-part series exploring the key parts of The Framework from Aspire™. Understanding your ideal customer is the cornerstone of driving results from your marketing efforts. Knowing your target audience goes beyond just demographics; it's about comprehending their motivations, pain points, and behaviors. This article will explore the importance of developing comprehensive Ideal Customer Profiles (ICPs) and Buyer Personas for any business striving for growth.
The Power Of Business Objectives In Strategic Marketing
This article is the first of a six-part series exploring the key parts of The Framework from Aspire™. In the whirlwind of today's business climate, finding your footing can be a daunting task. Companies often find themselves ensnared in a web of "Random Acts of Marketing", dispersing their efforts widely, hoping something sticks. But to generate leads, gain customers, and bolster revenue, you need to pull yourself free from this tangled web and adopt a more streamlined, strategic approach. The key? It all starts with defining clear business objectives.
When to Choose a Small Business Marketing Agency vs. Hiring Full-Time
Deciding how to most effectively grow your business isn’t an easy choice for a small business leader. Marketing is a key way to ensure people find and turn into leads for your brand, but as your marketing needs grow, you’ll eventually need someone to help.
What a Website Conversion Rate Is and How to Improve It
How many leads and requests to purchase does your website generate for you each month? The job of your B2B business website isn’t just to inform your customers. It should be your primary engine for generating leads and new business.
How to Plan for Content at Every Stage of the Funnel
As a small business owner or leader, it can be tough to decide how and what types of content to create for your business. Between blog posts, white papers, case studies, checklists, webinars, eBooks, and more, it's understandably easy to get overwhelmed! There are some key pieces of homework that you can do to make this process easier. Creating strong buyer personas is the first key step. The second is making sure you've done SEO keyword research so you understand what your personas are searching for. But what if you've already done this legwork? Even then, given the plethora of content types you could create, how do you decide what content to create and how to prioritize it?