Author

Laura Rodgers

Laura Rodgers is the Inbound Marketing Manager in the Aspire Marketing Group. Her areas of expertise include SEO, content writing, social media campaigns, marketing analytics, and more.

Small business marketing mistakes blog header

6 Small Business Marketing Mistakes You Need to Avoid

There are mountains of online content about effective small business marketing strategies. But there are some techniques and strategies that owners need to know and avoid. These small business marketing mistakes might not seem like a big deal, but down the line when your lead generation is taking a hit, they matter.

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Aspire How to Improve Conversion Rates on Your Landing Page Blog

How to Improve Conversion Rates on a Landing Page in 2021

In the inbound marketing funnel, landing pages are a tactic used in the Convert stage to  improve conversion rates. Since these are so important inbound marketing, we were excited to read the 2021 Unbounce Conversion Benchmark Report. It’s full of useful takeaways that businesses can apply to their landing pages.

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4 Ideas for Your Small Business Sales and Marketing Strategy

The best marketing strategies for small businesses tend to be those that give your brand a strong online presence. Now more than ever, businesses are researching who they will do business with, whether they’re in the same state or even a different continent. 

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SMB marketing strategy 2021

7 Tips for Creating a Winning SMB Marketing Strategy in 2021

How does your SMB company go about creating your marketing strategy? How do you ensure you are getting results from it? With limited time, budgets, and resources, creating and implementing a successful marketing plan can be a challenge.

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What Is a Buyer Persona and How to Create Them

What Is a Buyer Persona and How to Create Them

You might be wondering, why do buyer personas matter? With detailed buyer personas, you can truly understand your customer. If you put yourself into the perspective of your audience, then you'll get a sense of their goals, challenges, even what they do during the day.

A detailed buyer persona is critical to a successful marketing strategy because you understand why they make buying decisions. They will also leave you with a handy and comprehensive target customer. Buyer personas helps dictate what content to produce, where to publish it, and more. It's an essential component in understanding how to obtain even more customers. 

Aren't convinced you need to spend precious time mapping these personas out? Let's just say that 71% of companies who surpassed revenue and lead goals have documented personas.

But let's backtrack to lay down the potential-customer foundation. The buyer persona definition is simply this:   

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6 Lead Generation Ideas for Your B2B Business in 2021

Good marketing makes the company look smart. Great marketing makes the customer feel smart." – Joe Chernov 

The last year was hard on everyone, especially small businesses. You might be asking yourself, how can I get my team back on top? We’ve curated six B2B lead generation tips below to help change those cold leads to warm leads.

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