Why Selling Services to Attorneys is So Hard (and How to Make it Easier)
As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them.
In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to.
The difficulty selling to attorneys is primarily driven by 5 factors:
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