As an IT Managed Service Provider, you understand the importance of delivering top-notch services to your clients. But keeping up with the demands of your business can be challenging, especially when it comes to managing sales and marketing operations.
“Content is king.” You may have heard this saying one too many times, but it exists for a reason: Because it’s true. Both your customers and Google like content. And since 71% of B2B transactions start with a Google search, it’s important to keep Google happy!
It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.
Odds are that your manufacturing business is approaching marketing strategy wrong. And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.” Here’s the problem: None of these are marketing strategies. They are marketing tactics. And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.
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