As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them.
In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to.
The difficulty selling to attorneys is primarily driven by 5 factors:
Good marketing makes the company look smart. Great marketing makes the customer feel smart." – Joe Chernov
The last year was hard on everyone, especially small businesses. You might be asking yourself, how can I get my team back on top? We’ve curated six B2B lead generation tips below to help change those cold leads to warm leads.Read More
With another year completed, small business owners are looking towards the future. To reach success in 2022, small business owners are looking for new ways to attract leads. Sales or customer success have their important roles in this process, but there’s one method that can’t be forgotten:Read More
In the inbound marketing funnel, landing pages are a tactic used in the Convert stage to improve conversion rates. Since these are so important inbound marketing, we were excited to read the 2021 Unbounce Conversion Benchmark Report. It’s full of useful takeaways that businesses can apply to their landing pages.Read More
How does your SMB company go about creating your marketing strategy? How do you ensure you are getting results from it? With limited time, budgets, and resources, creating and implementing a successful marketing plan can be a challenge.Read More
As a small business owner or leader, it can be tough to decide how and what types of content to create for your business. Between blog posts, white papers, case studies, checklists, webinars, eBooks, and more, it's understandably easy to get overwhelmed!
There are some key pieces of homework that you can do to make this process easier. Creating strong buyer personas is the first key step. The second is making sure you've done SEO keyword research so you understand what your personas are searching for.
But what if you've already done this legwork? Even then, given the plethora of content types you could create, how do you decide what content to create and how to prioritize it?Read More
Since anywhere between 71 and 92 percent of search engine users don't click beyond the first page after making a search query, it's critical that you do everything in your power to ensure that your page ranks within these Google results. This may sound easier said than done, but employing the right search engine optimization (SEO) strategies can help you rank within 3-6 months.Read More
When you’re just dipping your toes into inbound marketing, it can feel a bit overwhelming. Blog posts, videos, social media, case studies, white papers, podcasts, webinars… there’s a lot of things you can do to support your inbound marketing efforts.
I often get asked, “How do you do it all?!” In reality, you can’t do it all. Especially in the early stages of your inbound marketing strategy.
So, how do you get off to a successful start with your inbound marketing strategy? And, how do you choose which inbound marketing tactics to use?Read More