B2B manufacturing has long relied on traditional sales and marketing approaches. These include networking, print ads, and trade shows. But the market is changing – and quickly. New buyers are entering decision-maker and leadership roles. Those buyers grew up on the internet and have totally different expectations. And as the COVID-19 pandemic put a damper on traditional marketing, these changes only accelerated.
As a legal service provider, one of your most important buyers is attorneys. So, you know how hard it is to find, close, and win new business with them. In fact, marketing and selling forensics or any other professional technology service to attorneys is very likely one of the hardest customers you could possibly sell to. The difficulty selling to attorneys is primarily driven by 5 factors:
Good marketing makes the company look smart. Great marketing makes the customer feel smart." – Joe Chernov The last year was hard on everyone, especially small businesses. You might be asking yourself, how can I get my team back on top? We’ve curated six B2B lead generation tips below to help change those cold leads to warm leads.
With another year completed, small business owners are looking towards the future. To reach success in 2022, small business owners are looking for new ways to attract leads. Sales or customer success have their important roles in this process, but there’s one method that can’t be forgotten:
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