The B2B landscape is changing and digital advertising is a key part of this transformation. With Gartner predicting 80% of B2B sales interactions will occur in digital channels by 2025, adapting your business to this shift is critical to your success. If you’re not an expert at navigating through digital marketing channels, it may feel like you’re steering your resources and time off course. That’s why thoughtfully investing in digital advertising can have a powerful impact on your B2B organization’s growth.
A recent report found 80% of marketers agree marketing has changed more in the last three years than in the last fifty! What does this mean for B2B businesses? Ultimately, it means you can’t just keep doing things the same way you used to. To stand out and meet your buyers’ needs, you have to adapt your approach.
“Content is king.” You may have heard this saying one too many times, but it exists for a reason: Because it’s true. Both your customers and Google like content. And since 71% of B2B transactions start with a Google search, it’s important to keep Google happy!
It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.
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