B2B Growth Blog

Insights on marketing and revenue for B2B small-to-midsized businesses.

Manufacturing

How Manufacturers Can Create Content that Generates Leads

“Content is king.” You may have heard this saying one too many times, but it exists for a reason: Because it’s true. Both your customers and Google like content. And since 71% of B2B transactions start with a Google search, it’s important to keep Google happy!

8 Proven Lead Generation Techniques for Manufacturers in 2023

It’s 2022, with 2023 right around the corner – marketing has come a long way in today’s era of technology. Marketing automation, artificial intelligence (AI), personalization, account based marketing, and more have totally revolutionized the way marketing is done today.

The 3 Marketing Strategies Every Manufacturer Needs to Grow

Odds are that your manufacturing business is approaching marketing strategy wrong.

And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.”

Here’s the problem: None of these are marketing strategies. They are marketing tactics.

And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.

How Manufacturers Can Cut Sales Cycles in Half in Today's Market

Capitalize on How the Buying Process Has Changed for Manufacturers

B2B manufacturing has historically been among the slowest industries to adapt to technological change. This was true even with high-tech and startup manufacturing companies. Historically, the buying process typically involved lots of sales touches and business development. Trade shows, events, golf outings, nice dinners, and so forth were essential parts of selling.

6 Biggest Marketing Mistakes B2B Manufacturers Make

Manufacturers occupy an interesting position in the B2B supply chain. Manufacturers of higher-tech and higher-ticket items in particular face unique challenges: they sell to exacting, demanding buyers. In the past, simply having a great product was often enough to gain traction and grow.