Even if you missed this year's INBOUND 2023 conference, you probably won't be surprised to hear about the topic du jour: Artificial Intelligence (AI). There were, of course, lots of hot takes regarding AI – some more valuable, others intentionally contrarian. However, if you peel back the layers a bit, the real takeaway from INBOUND wasn't about AI itself, but rather the changes coming from it. In particular, the keynote from Yamini Rangan, HubSpot's CEO, stood out to me most. As Rangan pointed out, the past nine months alone have seen more technological innovations than some sectors have in almost a decade!
In the dynamic world of IT Managed Services, understanding your audience is not just beneficial—it's essential. Gone are the days when IT decisions were confined to a specialized IT department. Today, the decision-making landscape within small to medium-sized businesses (SMBs) is notably more intricate, involving multiple stakeholders with diverse objectives and levels of technical know-how.
Is your B2B organization struggling to hit its revenue goals? Are you investing heavily in sales and marketing, but stuck feeling like they're each marching to the beat of their own drum? These challenges are not uncommon: In many B2B organizations, misalignment between these two crucial departments leads to missed opportunities, inefficiencies, and a lack of growth. They key to bridging this gap and driving sustainable, collaborative results is the implementation of a Sales-Marketing Service Level Agreement (SLA).
A recent report found 80% of marketers agree marketing has changed more in the last three years than in the last fifty! What does this mean for B2B businesses? Ultimately, it means you can’t just keep doing things the same way you used to. To stand out and meet your buyers’ needs, you have to adapt your approach.
As a leader at a B2B manufacturer, have you noticed that even post-pandemic, traditional sales and marketing methods are no longer delivering the growth they used to? If you're seeing this, you're not alone. According to ThomasNet research, B2B manufacturers' top struggle is the digital transformation of sales and marketing. Simply put, your customers are changing, and to continue to thrive, you need to adapt to the digital age.
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