Odds are that your manufacturing business is approaching marketing strategy wrong.
And it’s not your fault! If you search Google for “marketing strategy ideas,” you’ll often get ideas like “post on social media,” “run LinkedIn ads,” or “create content for SEO.”
Here’s the problem: None of these are marketing strategies. They are marketing tactics.
And the #1 reason that manufacturers fail to get ROI on marketing is that they focus on tactics without a clear strategy.
Manufacturers occupy an interesting position in the B2B supply chain. Manufacturers of higher-tech and higher-ticket items in particular face unique challenges: they sell to exacting, demanding buyers. In the past, simply having a great product was often enough to gain traction and grow.Read More
With another year completed, small business owners are looking towards the future. To reach success in 2022, small business owners are looking for new ways to attract leads. Sales or customer success have their important roles in this process, but there’s one method that can’t be forgotten:Read More
You, as a small business owner, have a lot of responsibilities on your plate. You have to complete your daily tasks, monitor your competitors' strategies, and watch your industry news sources. One of the least important things on your mind is the SEO strategies for your B2B small business.Read More
There are mountains of online content about effective small business marketing strategies. But there are some techniques and strategies that owners need to know and avoid. These small business marketing mistakes might not seem like a big deal, but down the line when your lead generation is taking a hit, they matter.Read More
The best marketing strategies for small businesses tend to be those that give your brand a strong online presence. Now more than ever, businesses are researching who they will do business with, whether they’re in the same state or even a different continent.Read More
How does your SMB company go about creating your marketing strategy? How do you ensure you are getting results from it? With limited time, budgets, and resources, creating and implementing a successful marketing plan can be a challenge.Read More
You might be wondering, why do buyer personas matter? With detailed buyer personas, you can truly understand your customer. If you put yourself into the perspective of your audience, then you'll get a sense of their goals, challenges, even what they do during the day.
A detailed buyer persona is critical to a successful marketing strategy because you understand why they make buying decisions. They will also leave you with a handy and comprehensive target customer. Buyer personas helps dictate what content to produce, where to publish it, and more. It's an essential component in understanding how to obtain even more customers.
But let's backtrack to lay down the potential-customer foundation. The buyer persona definition is simply this:Read More
As a small business owner or leader, it can be tough to decide how and what types of content to create for your business. Between blog posts, white papers, case studies, checklists, webinars, eBooks, and more, it's understandably easy to get overwhelmed!
There are some key pieces of homework that you can do to make this process easier. Creating strong buyer personas is the first key step. The second is making sure you've done SEO keyword research so you understand what your personas are searching for.
But what if you've already done this legwork? Even then, given the plethora of content types you could create, how do you decide what content to create and how to prioritize it?Read More
Since anywhere between 71 and 92 percent of search engine users don't click beyond the first page after making a search query, it's critical that you do everything in your power to ensure that your page ranks within these Google results. This may sound easier said than done, but employing the right search engine optimization (SEO) strategies can help you rank within 3-6 months.Read More