B2B Growth Blog

Insights on marketing and revenue for B2B small-to-midsized businesses.

Revenue

How Manufacturers Can Cut Sales Cycles in Half in Today's Market

Capitalize on How the Buying Process Has Changed for Manufacturers

B2B manufacturing has historically been among the slowest industries to adapt to technological change. This was true even with high-tech and startup manufacturing companies. Historically, the buying process typically involved lots of sales touches and business development. Trade shows, events, golf outings, nice dinners, and so forth were essential parts of selling.