Case Study
Client
Venture Capital Firm for Seed Stage Startups
Problem
After investing in 8 high-growth technology startups as an angel fund, the client shifted its focus toward raising a $75 million ventures fund. To support this objective through inbound marketing and marketing automation, the client selected HubSpot Marketing Hub Professional edition. With a small team focused on sales growth, they needed a HubSpot expert to come in and implement their platform from start to finish.
Solution
Analyzed the entire business to create custom lead management processes for the four major types of buyer personas: Investors, Companies Seeking Investment, Influencers, and Partnership Companies. Created custom templates for email marketing, landing pages, and the blog. Integrated a number of disparate systems, including outbound prospecting tools and Slack. Developed marketing automation to nurture leads and deals, leveraging third-party integrations for task and project management.
Results
12+
Unique workflows created
4
Unique Deal and Lead Pipelines Created
2000+
New contacts set up and organized
