Cleantech Manufacturing Startup, 100 Employees & $190 Million Raised
This startup was scaling up, shifting from R&D to rapid commercialization. Thus, the the company needed a significant increase in customer demand.
Developed and executed a digital strategy structured around buyer personas. Implemented SEO strategy organized around key topic clusters. Created consistently-branded content for the entire buyer’s journey (blog posts, white papers, data sheets, etc.). Shifted social media to provide valuable information and news, not just company and product ads.
Increase in website visits
Increase in monthly blog traffic
Increase in total social media reach