We begin working with you by diving into your business and objectives. Then, we work to understand your offering and your customers. This knowledge is foundational to developing a successful marketing strategy.
From there, we prepare a detailed strategy based on buyer personas. And, we identify key channels and tactics, with a focus on inbound marketing. We recommend KPIs and methods of measurement to track success. This is all done in lockstep with you, so the effort is collaborative and not simply us “talking at you.”
Case Study
Client
Global Distributor, Fortune 500
Problem
Despite a massive global customer base, marketing campaigns were conducted shotgun style. Limited targeting was done based on industries, but not personas. It was very difficult, if not impossible, to measure marketing results.
Solution
Developed buyer personas for key industries, including Construction and Mining. Used buyer personas to develop a full content map for each step in the persona’s buyer’s journey. Identified and prioritized gaps in content, creating new content assets as needed. Promoted using primarily organic methods to drive interest and leads. Created the company’s first ever sales-marketing SLA in alignment with sales leadership.
Results
50%
Increase in monthly leads and MQLs
3x
Increase in Sales Qualified Leads
