Lead Investors: Kleiner Perkins & Bill Gates
Aquion was in the process of scaling its manufacturing for its new Aqueous Hybrid Ion (AHI) battery technology. The company was shifting from R&D to rapid commercialization after closing a massive fundraising round.
With significant hype surrounding the product and pressure from investors, Aquion needed a methodical demand generation engine to drive massive growth.
We brought a customer-first approach to Aquion's sales and marketing. With 67% of the modern B2B buying process being done online, our strategy involved standing out from the competition by having a robust digital presence.
We created rich buyer personas, deeply rooted in our customer understanding.
From those personas, we focused on creating content for every step of the buying process. From blog posts to white papers and case studies, and everything in between, Aquion became recognized as an industry leader in content creation.
Finally, we built robust marketing automation and leveraged paid channels to deliver this content in a personalized way, at the right place and right time, to our buyers.
The end result was a best-in-class demand generation engine that continues to be lauded in the Tech Manufacturing space to this day.
Million Pipeline Built (From $0)
Increase in Quarterly Leads Generated
Increase in Monthly Web Visits