Legal Animation Professional Services Firm
Animation Company had been in business for almost a decade. The company historically drove new business through sales and word of mouth, but these efforts had begun to plateau. Animation Company needed to find new ways to sustain and accelerate further growth. Its leadership had started performing a number of marketing tactics, such as writing blog content and posting on social media. But, they suffered from time constraints, and there was no strategy to expand and tie their efforts together.
The leadership team determined they needed a partner they could trust to take over their marketing efforts. But finding one proved difficult: They needed a partner who was reliable, who would actually immerse themselves in the company’s business, and who could provide both strategic guidance and executional excellence.
These challenges made Animation Company a great match for our unique Fractional Marketing Department approach. Aspire provided Animation Company with their own fractional CMO to set the strategy, along with a team of dedicated specialists managed by the CMO to execute the strategy.
We began our partnership by identifying and refining the ideal customers Animation Company wanted to target, formalizing them into buyer personas, and mapping the buyer’s journey for each target persona. We also conducted sessions to understand the business and the leadership team’s key business objectives.
From these efforts, we created and refined a holistic, omni-channel strategy that distilled these business objectives and customer insights into marketing strategies and actionable tactics. The plan covered everything from SEO, social media, and digital marketing campaigns to offline events and trade shows.
We also assisted with implementing and optimizing the full HubSpot suite, to enable lead capturing, nurturing, and reporting on our results. Finally, we audited Animation Company’s website, providing up-front and ongoing Conversion Rate Optimization to maximize the number of visitors we capture as leads.
Once this work was complete, we began to deliver execution of the strategy, orchestrated by Aspire’s fractional CMO dedicated to Animation Company, and executed by our boutique team of specialists.
ROI on Marketing Spend
Increase in Website Conversions
Monthly Marketing-Originated Lead Generation